It’s Not How Good You Are, It’s How Good You Want to Be by Paul Arden

It’s Not How Good You Are, It’s How Good You Want to Be

by Paul Arden – The former creative director of Saatchi & Saatchi.

It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.

The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavours that can be applied to aspects of modern life.

This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.

The book is divided into:
The Fundamentals
If You Can’t Solve a Problem It’s Because You Are Playing By the Rules
Give Yourself Some Spin
And Now for a Commercial Break
You Don’t Have to be Creative to be Creative
New Business
Final Thoughts
Credits and Acknowledgements

• Publisher: Phaidon Press Ltd
• Published: 01 June 2003
• Format: Paperback 128 pages
• ISBN 13: 9780714843377
• ISBN 10: 0714843377
• www.bookdepository.com

Priced in September 2013:

Australia

AUD: $9.95 www.fishpond.com.au  Free shipping Australia wide

UK

GBP: £4.95 www.bookdepository.com  Free shipping Worldwide

USA

USD: $7.37 www.bookdepository.com  Free shipping Worldwide

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